Booking · Payments · Leads · Messaging
The app & website your community runs on, built with Sodal.
We build it with you and keep it running, so your time goes back to the people who walk through your door.

Fill the quiet midweek hours, without the group text.
We show up for the people who show up for everyone else.
We build for the people who spend their days holding a community together, and we have never wanted to build for anyone else.
Sean Roberts · Founder, Sodal
How we work with you
A partner who builds it, then grows it with you.
Most apps hand you a login and a library of setup articles. We lead the whole launch instead, and stay accountable for the thing after you go live. The same person who builds it is the person who keeps improving it with you.
- 01
Tell us how you want it to run
You get a kickoff call with a person, not an onboarding form. We learn your brand, your schedule, your programs and your policies, whether you are opening fresh or moving off something else.
- 02
We build the whole thing
We set up your website and app in your brand, wire up booking and payments, and move your people and classes across for you. You do not rebuild your schedule by hand.
- 03
Your team learns it for real
We walk your staff and volunteers through booking, check-in and payments using the situations they actually hit in a given week.
- 04
We launch, then keep growing it
We get you live, then keep hosting it, watching it and improving it. When you need something changed, you message a person who already knows your setup.
The whole ecosystem
One ecosystem. Not ten logins.
Your website and app, booking, payments, lead follow-up, online sales and retention, built as one connected thing and run with you. Most owners end up stitching four or five separate tools together and keeping them in sync by hand. You will not have to.
Branded app
Your people book, pay and check in under your name and your brand.
Your website
On the same system as your app, so one change updates both at once.
Booking & waitlists
Classes, courts and programs, with packs, waivers and waitlists that fill themselves.
Lead management
New inquiries get followed up automatically, so fewer of them go cold while you are teaching.
Payments & e-commerce
Sell memberships, packs, and merch. We take 0%. You keep 100%, minus the standard card fees everyone pays.
AI retention
Sodal keeps an eye on who is drifting and helps you reach them in your own voice.
Gamification
Streaks and milestones matched to what you actually count, whether that is classes, belts or seasons.
Member messaging
Your team messages people directly from the same place they manage everything else.
One team, one bill, one place to update. Change a class or a price once and it is live on your website and in every app at the same time.
The Sodal difference
AI that keeps people coming back.
You will not have to watch a dashboard for it. Sodal tracks who has stopped booking and tells you while there is still time to do something about it.
Spot the people slipping away
Sodal watches attendance for you and flags the regular who has quietly stopped showing up, back when it is still a gap and not a cancellation.
Maya R.
Member · 8 months
Usually comes on Tuesdays. Hasn’t booked in 12 days.
Win them back
Sodal drafts the message in your voice. You read it, change what sounds wrong, and send it when you want to.
Hi Maya, we’ve missed you on Tuesdays. Your spot this week is open if you’d like it. No pressure, just saving you a place.
Fill the right sessions
Your bookings and waitlists become plain suggestions about which sessions to add or move.
- Add a 6pm class, Thursday+ waitlist 14
- Saturday morning sessionhigh demand
Sodal will also draft site and social content in your voice, for you to approve before anything goes out.

Who Sodal is for
Made for the places people keep coming back to.
Sodal is built for organizations that run group classes, sessions or programs, where the same people come back week after week. The other apps have to serve every kind of business at once, so they land on the average of all of them. We build yours around how you actually run.
Lessons & schools
Where students and families come back for the next level.
Courts & recreation
Booked by the hour, the court, or the whole season.
Studios & wellness
The habit your regulars build a week around.
Community & nonprofits
Programs people re-enroll in, year after year.
Built with a real client
A real place, not a demo.
M-Fit is Sodal’s founding partner, a fitness studio in Woodbury, Connecticut. We built the first version against their real schedule and their real members, and most of what is on this page exists because something at M-Fit needed it. The screens on the right are theirs, running today. The same system now runs for music schools, courts and community programs.


Let’s build it together.
Show us how you run things today and we will show you exactly what we would build with you and what it would cost. Month to month, no contract.




