ABOUT SODAL
Sodal did not begin with a generic feature list. It began with the day-to-day needs of one independent fitness studio, and a simple belief: a studio should not have to become a tech company to give its members an experience it is proud to put its name on.
WHERE SODAL STARTED
M-Fit is a boutique fitness studio built around small-group strength training, one-to-one attention, and the kind of front-desk relationships that make members want to come back. Its real schedule, operating policies, and member experience became the starting point for Sodal, so the product answers the questions a working studio actually asks.
Building around an actual studio changes the questions, and the answers became what Sodal builds and runs. Read the M-Fit founding story
WHO IS BEHIND SODAL
Sodal is a small, hands-on operation, not a faceless platform. The person who sets up and runs your studio is the same person who built the service around a working studio’s needs.
Sean RobertsFounder, Sodal · SKM.digital
Sodal is built and run by Sean Roberts through SKM.digital, the web design and development studio behind it. Sodal did not start as a product idea; it started with M-Fit, a real boutique fitness studio, and its day-to-day work: full classes, quiet cancellations, waivers, payments, and members whose attendance quietly drifts. Sean built Sodal around those specifics, then turned them into a repeatable service for other independent studios.
That is why the same person designs the product, sets up your studio, and stays accountable for running it. When Sodal compares itself to other tools, those comparisons are written and stood behind by a named person, against a published methodology, not an anonymous marketing page.
This profile is the byline for Sodal’s comparison and editorial content. Questions for Sean directly: sean@sodal.ai.
HOW WE HANDLE YOUR DATA, PAYMENTS, AND AI
Studios are right to ask where their data lives, who touches their money, and what an AI is allowed to say to their members. Here is how Sodal answers, in plain terms.
Your studio’s data belongs to your studio. It lives in Sodal’s managed infrastructure so we can run, host, and support your app, and it is yours to take with you. Member records, schedules, and history are not sold, shared, or used to train anything outside your studio.
Each studio connects its own Stripe account. Money moves directly between your members and you. Stripe’s standard processing fees apply; Sodal adds no percentage or per-transaction markup and never sits between you and your revenue.
Because the data is yours, leaving should be a normal thing you can do, not a fee or a fight. We help you get your members and history out in a usable form. We would rather earn the next month than trap you in it.
Setup, day-to-day operation, and support are handled by a real person who knows how your studio runs, not a ticket queue and not a chatbot. That person is accountable for keeping your app live and working.
ABOUT THE AI OUTREACH
Sodal’s retention AI notices when a member’s rhythm changes and prepares a thoughtful message in your studio’s voice. It does not message your members on its own. A real person, you or someone on your team, reviews every message and decides what is true, what sounds right, and whether to send it. The AI handles the pattern recognition so the team has more time for the human part.
No sales rep, no hand-off. Book a short call with the person who would set up and run your studio’s app, and bring whatever you run today.
Questions about how we work? Reach us at sean@sodal.ai.