PRICING · FOUNDING-PARTNER OFFER
One price, and a better one while we are still early.
$2,500 to build and launch it, then $99 a month for your first 12 months. There are no tiers to compare and nothing is held back for a higher plan, because we would rather you spent that time telling us how your place actually works.
One-time build
Gets you set up & live
Then, every month
Keeps it all running, supported & improving
Your monthly, run with you, covers
- Hosting & infrastructure
- Updates & new features
- SEO & search visibility
- Uptime monitoring
- Personal support, a real human
- AI retention
- Content updates, handled with you
- 0% added by us on payments
The one-time build covers your branded app, website and booking, moving your people and schedule across, your payments setup, and training your team.
Founding-partner pricing · everything included · month to month, no contract
An agency would charge $8,000 to $15,000 to build the same branded app, website and booking, and at the end of it you would still need to find someone to run the thing. Yours arrives built, with your people already moved across.
Founding-partner pricing is a limited offer while we are taking on our first partners: $2,500 to launch and $99 a month for your first 12 months. Month to month after that, with no long contract. Payments run through your own account, so the standard card fees everyone pays still apply and we add nothing on top. More than one location? We will size it with you on the call.
THE OPERATING MODEL
The part a spec sheet never shows you: who actually does the work.
Every app in this category can list the same capabilities. What differs is who sets it up, how many vendors you end up calling when something breaks, and where a percentage quietly gets taken. That is what you find out after the demo, so here it is before.
| Feature | Sodal | Other apps | DIY stack |
|---|---|---|---|
| Set up and configured for you | Yes | Guided setup varies | You manage it |
| Website + branded app | We build it for you | Plan or add-on dependent | Separate tools |
| Moving your people across + training | We move them and train your team | Varies | You manage it |
| AI retention | Spotted and drafted for you, you approve | Insight only, or paid add-on | Separate tool or manual |
| Streaks, milestones + messaging | Included | Plan dependent | Separate tools |
| Added payment markup | 0% | Up to 3% added | 0%, but you wire it up |
| Who sets it up & runs it | We do, a real person | You do, with a support team | You do, across vendors |
| Ongoing cost | $99/mo for your first 12 months, fully managed | Plan + add-ons | Several bills |
Some platforms take a percentage on top of standard card processing. Arketa charges 3% on its Individual plans, about $7,200 a year on $240,000 in card volume; Momence's Pro plan adds 2.5%, about $6,000. Sodal adds 0%. Figures from each vendor's own pricing page, as of June 2026. How we verify these figures
See Sodal with your organization in mind.
Bring whatever you run on today, however messy. We will show you what your version would look like, what moving across involves, and what it would cost you to say yes.