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How we launch and run your studio

Getting your studio online is the hard part. So we do it for you.

Whether you are opening your doors or moving off another tool, standing up a branded app, website, booking, and payments is the part that eats an owner alive. So we lead the whole launch for you: one kickoff call, a done-for-you build, your team trained, a go-live we run together, and a real person managing it every day after. You do almost nothing.

Book a studio demoSee a sample studio →

Right now, that person is Sean Roberts, who founded Sodal. He leads your launch and stays your point of contact after go-live. As we grow, your studio lead is one named person who knows your setup, never a ticket queue.

From first call to fully running

Five steps. Almost all of them are ours.

Here is the whole launch, start to finish. Each step shows the little you do beside the lot we do, so you can see exactly what you are handing off.

Step 01 · The kickoff call

We learn your studio, not a form you fill out.

We start with a conversation, not a setup wizard. On one call we learn your brand, your schedule, the plans and policies you want, and how you picture your members’ experience. Opening your first studio or moving from another tool, we meet you where you are. You talk; we take notes.

You

  • Show up to one 30-minute call
  • Tell us how you want your studio to run
  • Point us at anything you already have

Your studio lead

  • Learns your brand, classes, plans, and policies
  • Maps out what to build, and what to move if you are switching
  • Scopes the whole launch around your calendar

Step 02 · The build

We build the whole thing, so you never touch a spreadsheet.

We build your branded member app and website, wire up booking and check-in, and connect your own Stripe. Starting fresh, we set it all up from scratch. Coming from another tool, we also move your members, classes, and packages across, the part owners dread most. Either way, it is ours, not yours.

You

  • Approve the brand and a few details
  • Keep doing what you do; we handle the setup

Your studio lead

  • Builds your app and website in your brand
  • Configures booking, check-in, plans, and policies
  • Connects your own Stripe at 0% Sodal markup
  • If you are switching, moves every member across with their packs and credits intact
  • Carries over renewal dates so no member is dropped or double-charged
  • Checks every detail before go-live so nothing is missing on day one

Step 03 · Your team gets confident

Your team learns it on real Tuesday-morning situations.

Before you go live, we walk your team through booking, check-in, payments, waivers, and messages, using the real situations they handle every week, not a generic demo. They finish knowing exactly what to tap when a member walks in.

You

  • Gather whoever runs your desk and classes, on a time that suits your week
  • Ask the awkward what-if questions

Your studio lead

  • Trains your team on real scenarios, in your setup
  • Fits the session around your team’s shifts
  • Records it so anyone who missed it can catch up later
  • Leaves your staff confident before launch day

Step 04 · Launch day

We go live with you, not at you.

We pick the launch window around your schedule and go live together. Your members get an app with your name on it, your team already knows the ropes, and a real person is watching the whole launch in real time. Whether it is your first member or your five-hundredth moving over, no scary go-live you have to survive alone.

You

  • Pick a launch window that suits your week
  • Tell your members the app is live

Your studio lead

  • Runs the go-live and watches it in real time
  • Handles the first-day snags so you do not have to
  • Stays on hand through launch week

Step 05 · Every day after

The part everyone else skips: we keep running it.

This is where a self-serve tool leaves you on your own, and where Sodal actually begins. Hosting, updates, your website, SEO, and support are handled. The retention engine works your churn for you, flagging members who are slipping and drafting win-back messages in your studio’s voice. You get a calm dashboard to glance at, run by a real person who knows your studio by name.

You

  • Glance at your dashboard when you want to
  • Ask your studio lead anything, anytime

Your studio lead

  • Hosts, updates, and maintains everything
  • Keeps your website and SEO current
  • Runs retention: flags slipping members, drafts the message
  • Stays your one real contact, not a ticket queue
Stillwater Pilates
Lena Marsh

Retention

Spot members drifting away and let AI draft the outreach in your studio’s voice. Review, send, and clear a few each week to keep them coming back.

Members slipping away · 2 flagged

  • Hannah BeckMember · 2 yrsQuiet 3 wks

    Usually comes 3x a week. No visit in 19 days.

  • Marcus ItoMember · 8 moSlowing down

    Down from 2x a week to once this month.

Fill the right classes

  • Sat 8:30 AM · Slow Reformer

    Waitlisted three weeks running. Add a second Saturday session.

    Add session

  • Fri 12:00 PM · Mat Foundations

    Averaging 30% full. Consider moving it to an evening slot.

    Review

AI win-back draft

Drafted by Sodal AITo Hannah Beck

Hi Hannah, we have missed you on the reformer these last few weeks. Your Tuesday 6:30 spot is open if you would like it back. No pressure, just here when you are ready.

Edit & sendYou always review before it sends.
Your dashboard. Sodal handles hosting, SEO, your website, and onboarding.View the website →

Months after launch · Lena Marsh still working your retention · live sample

And if you ever leave

We earn the relationship every month. Nothing holds you hostage.

The whole point of a managed studio is that you keep it because it works, not because you cannot get out. So the terms are simple and honest.

  • Month to month

    No long contract and no cancellation maze. Staying is a choice you make each month, not a trap you are locked into.

  • Your own Stripe

    Payments run through your own Stripe account, in your studio’s name, never ours. You keep 100% of what you charge; we add 0% on top.

  • Your brand is yours

    The name your members see is yours, never ours. We build under your studio’s brand from day one.

One relationship, start to keep

Not a handoff to a help center. A person who stays.

From the first call to month ten, one real person leads the launch and keeps your studio running. You picture it; we build it, and then we keep it running.

Let’s map out your launch.

Book a 20-minute call and a real person will walk you through exactly how we would build, launch, and run your studio for you: your members, classes, payments, and retention. No pressure, no setup fee to talk.

Book a studio demo